AliExpress Store Optimization Case Study

Project Background

Operating in cross-border trade, the team's rapid growth has outpaced its manual, experience-driven management model. AliExpress store operations suffer from fragmented information, inconsistent metrics, and delayed responses, necessitating a low-cost, actionable improvement plan.

Key Practices

1. 1.Use the Cross-Border Trade Agent to diagnose current status, outputting a list of issues and their priorities.
2. 2.Define improvement goals, assign responsibilities, and set timelines in consultation with your mentor.
3. 3.Reconstruct key operational steps using process templates and establish standard operating documentation.
4. 4.Connect to the data dashboard to track core metrics, review weekly, and adjust iteratively.

Achieved results

• Standardize key processes to significantly reduce the onboarding time for new hires.
• Establish a weekly review mechanism for core metrics to enable faster issue response.
• Create replicable methodology documentation to support rollout across multiple stores or projects.

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